Thursday, December 15, 2016

Week 10 EOC: What are the benefits vs. the features

Coco de Mode are delicious treats that are perfect for clients seeking something unique and memorable. You may not be able to get that Chanel or Prada handbag for Valentines but you can definitely indulge in these decadently sweet treats. Below are some of our product features and benefits:

Features:
Coco de Mode is an edible collection of 6 chocolate handbag designs inspired by top names in luxury goods. We buy things not only for what they do (benefits) but also for what they mean to us (status, quality, or reputation).  Each chocolate handbag is handcrafted with finishing details that are done completely by hand. We have also created beautiful packaging that features a clear window to display each devastatingly chic design, the box is then wrapped with a gold silk bowsuperior packaging can increase dealer and consumer acceptance of a brand (Lamb, 131). 

Benefits:


We offer unique flavor combinations which is a product differentiation and competitive advantage. We seek to “provide something that is unique and valuable to buyers beyond simply offering a lower price than that of the competition” (Lamb, 24).  We also offer a customer satisfaction guarantee, which is our commitment to you as our client that you are 100% satisfied.  Coco de Mode also sources cocoa from local farmers in Tanzania, Santo Domingo and Peru. We plan to only source from farmers that are certified Fair Trade. 

No comments:

Post a Comment