Star: Gamers are now shifting to digitally downloadable games. Mobile
games are actually giving gaming consoles a run for their money, based on cost,
convenience and technological advancements. According to Daniel Rubino from
Windows Phone Central High-end smartphones in 2013 have all but pushed out the
major mobile gaming devices such as Sony PlayStation Portable and Nintendo DS.
They are “less expensive, more easily available content, better screens and
processors, ubiquitous connectivity, and the simple convenience that comes from
convergence.” (Android Central, 2016).
Cash Cow: PS4 Console continues to do well as it maintains a dominant
market share. Sony revealed “it sold 5.7 million PlayStation 4 units through the holiday
season, giving the console a great chance to surpass the PS2 as the
world's best-selling gaming system” (International Business Times, 2016).
Question Mark (Problem Child): Virtual Reality headsets has the potential to be a Star, however,
with the cost to produce these headsets in comparison to digitally downloadable
games, its profits are questionable. “Problem children need a great deal of
cash. Without cash support, they eventually become dogs” (MKTG, pg.18). I
believe the PS4 also falls into this category as it has the potential to be a
star, if it continues to make technological advancements.
Dog:
Wii, Wii U, PS3, PS2, and Xbox 360 all show low growth potential and a small
market share. “Sales of consoles such as Microsoft Corp.'s Xbox 360 and
Nintendo Co.'s Wii plummeted 38%” (WSJ,20019). Analysts are expecting Sony to
cut the price on its PS3 by about $100 this year. Microsoft is also expected to
do price cuts on the Xbox 360 models as well. Although Nintendo has not stated
that they will do price cuts they will do so indirectly by bundling games with
the console.
No comments:
Post a Comment