Friday, November 18, 2016

Marketing Mix: Distribution

COCo de mode: Distribution

“Place, or distribution, strategies are concerned with making products available when and where customers want them (Lamb, 28). Our product will be sold at high end luxury department stores such as Saks Fifth Avenue, Nieman Marcus, Barneys New York, and Nordstrom. Coco de Mode luxury chocolate handbags will be available during special holidays; Christmas, Valentines, Mother’s Day, Easter, etc.

It is also our goal to expand into other markets to make our product available for special events such as birthdays, weddings, bachelor parties, bridal parties and corporate events.


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