COCo de mode: Distribution
“Place, or distribution, strategies are concerned with making
products available when and where customers want them (Lamb, 28). Our product will be sold at
high end luxury department stores such as Saks Fifth Avenue, Nieman Marcus,
Barneys New York, and Nordstrom. Coco de Mode luxury chocolate handbags will be
available during special holidays; Christmas, Valentines, Mother’s Day, Easter,
etc.
It
is also our goal to expand into other markets to make our product available for
special events such as birthdays, weddings, bachelor parties, bridal parties
and corporate events.
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