Marketing Mix: Promotion

COCo de mode: Promotion

Coco de Mode will utilize “advertising, public relations, sales promotion, and personal selling” (Lamb, 28) as well as social media to promote our product. Through the promotion of our product, we hope to “bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding” (Lamb, 28) our clients why our product is superior to the competition.

Social Media will play a huge role in the marketing and promotion or our product. Our plan is to partner with social media fashion icons and bloggers that have significant followers and have the ability to influence our target market. Check us out on Instagram: https://www.instagram.com/cocodemode2016/ 

Further, utilizing social media as a form of networking, marketing and promotion is a demonstration “green marketing” and our commitment to “the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment” (Lamb, 43).