Objectives

COCo de mode: Objectives

Our plan is to offer our product at luxury retailers such as Saks Fifth Avenue, Nieman Marcus, Barneys New York, and Nordstrom. It is our goal to collaborate with these particular department stores during special holidays such as; Christmas, Valentine’s Day, and Mother’s Day, Easter etc.  We also plan to expand into other markets, making Coco de Mode avialable for special events and corporate functions.

Growth: Our goal is to expand and be available year-round at these locations by Christmas 2017.

Profitability: To increase annual sales by 15%, by Christmas 2017, compared to 2016.

Customer Service: We pride ourselves on delivering superior customer service, ensuring that all our clients are 100% satisfied with our product. To obtain this, we will offer a full money back guarantee. Customer satisfaction leads to higher revenues and the ability to enhance the satisfaction of other stakeholders. (Lamb, 40)

Our Core Values are the principles that drive and motivate our team, as well as ensure that we always maintain superior quality and value to our clients.

Our Core Values:

Quality – We source the highest quality and cleanest ingredients in the world

Sustainability – We source our cocoa from Fair Trade Certified Farms

Environment – We utilize solar energy, recycling, and low energy lighting to reduce our carbon footprint

Innovation – we pride ourselves on utilizing exotic and unique flavor combinations to deliver a product like no other.

Family Values – We are family owned and promote family value

Our marketing team “must understand the current and potential environment in which the product or service will be marketed” (Lamb,22). In doing so we identified our strength, weakness, external opportunities and threats to our overall business.