COCo de mode: Price
Our
price point reflects the type of customer we cater to, our “customers value goods and services that are of the
quality they expect and are sold at prices they are willing to pay” (Lamb, 7). Our
clientele, shop at luxury stores like Saks Fifth Avenue, Nieman Marcus, and Barneys
New York, they value luxury and high end products and are willing to pay for
those products. “Wealthy customers with money to
spend may value the social message of their purchases above all else" (Lamb,7).
Each beautifully packaged box of
Coco de Mode Chocolate handbags retail for $25 for a box of 4 and $35 for a box
of 6. The packaging features a clear window to display each devastatingly chic
design, the box is then wrapped and tied with a golden silk bow. The packaging
alone screams luxury, style and above all mode!
Coco de Mode
Luxury you can
eat!
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