Friday, November 18, 2016

Marketing Mix: Price

COCo de mode: Price

Our price point reflects the type of customer we cater to, our “customers value goods and services that are of the quality they expect and are sold at prices they are willing to pay” (Lamb, 7). Our clientele, shop at luxury stores like Saks Fifth Avenue, Nieman Marcus, and Barneys New York, they value luxury and high end products and are willing to pay for those products. “Wealthy customers with money to spend may value the social message of their purchases above all else" (Lamb,7).

Each beautifully packaged box of Coco de Mode Chocolate handbags retail for $25 for a box of 4 and $35 for a box of 6. The packaging features a clear window to display each devastatingly chic design, the box is then wrapped and tied with a golden silk bow. The packaging alone screams luxury, style and above all mode!

Coco de Mode
Luxury you can eat!


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